Yeseul (pronounced yeh-sul)
ComplexStructuredSimplifiedIntuitive
2026
277,200 answer combinations modeled and tested before launch.
A guided quiz that turns a luxury skincare catalog into a personal AM and PM ritual. I designed the interface and built the recommendation logic behind it.
2026
Redesigning a credit union’s card comparison page so people can choose the right credit card with confidence, through clear guidance, costs shown in dollars, and a mobile layout built for comparing.
2025
Average order value $123.37 at launch, up 35% year over year.
A front-end overhaul and a ground-up Shopify backend restructure, delivered in two months on a live, revenue-generating storefront.
2024
A clearer path from discovery to purchase for a botanical skincare brand in a crowded market.
About
I lead product and UX work where brand, business and technology meet.
My strength is taking a messy brief, a big catalog or a pile of business rules and turning it into something a customer can use without thinking. I work in Figma every day, partner closely with developers, and use AI tools to prototype and to test recommendation logic at scale before it ships. 4+ years across product, e-commerce and digital experiences.
Contact
yeseul.namgung.career@gmail.com